How Saddle-Stitched Booklets Shape Perception Before a Product Is Used Here’s something you start to notice when you pay attention to printed materials: Instructions are rarely just instructions. They’re often the first physical thing a customer touches after opening a box. And in that first moment, people form an impression—about the product, the brand, and how much care went into what they’re about to build. You can see it happen. Loose sheets. Tight layouts. Everything cr
