Friday Tip: Folding 101 — what each fold is great for

• Bi-fold – programs, sell sheets, simple menus

• Tri-fold – classic brochure or mailer

• Z-fold – step-by-step guides, statements, maps that reveal in sequence

• Accordion – timelines, multi-option menus, product tiers

• Gate fold – dramatic reveal for a hero image or launch

• Double gate – poster-style reveal packed into a small piece

• Roll fold – staged storytelling, onboarding, tours

• Double parallel – dense specs, bilingual layouts, policy inserts

• French fold – invitations, maps, event programs

• Map fold – large-format content that needs to fit a pocket