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Flyer Design: Don’t Make Customers Hunt for the Details

CETTEC Printing
6 minutes ago
2 min read


It’s easy to spend time choosing the photo and colours, then squeeze the price, deadline and contact details into whatever space is left.


When reviewing a flyer design, give a second look at those details. They’re what an interested customer needs to decide what to do next.



Give the price and dates room


If you’re promoting an offer, make the price easy to spot and say what it includes. Keep important conditions close by.


Write out the month, and make it clear whether the date is an order deadline, pickup day or event date.


A bakery’s postcard, for example, could say:

Holiday cookie box — $24 Order by December 18 and Pick up December 23-24 Scan to order your box


The photo can make the cookies appealing. Those few lines explain how to buy them.


Hand holding a Christmas bakery postcard with a cookie-box price, order deadline, pickup dates and online and phone ordering details.


Keep the next step close by


Choose one main action for the piece. If it says “Visit us this Saturday,” put the address and opening hours beside it. That saves the customer having to piece the information together.


If you’re using a QR code, include a short web address that opens the same offer. Our guide to using QR codes in print has more on setting this up.



Check your flyer design on paper


A design that looks clear on a large screen still needs to work at the size your customer will hold.

  • Text size: Print a copy at the finished size and check that even the smallest details are comfortable to read.

  • Contrast: Make sure prices, dates and contact details stand out clearly from the background.

  • Trim: Keep important text inside your printer’s recommended safe margin, away from the cut edge.

  • Folds: Fold a sample to check that key details don’t land on a crease.

  • QR code: Scan the printed copy and confirm that it opens the correct page.


Then hand the sample to someone who hasn’t worked on it, without explaining the offer first. Ask what they think is included and what they would do next.


If they have to ask where to order, you’ve found something to make clearer.



A few common questions


Does every flyer need a price?

No. For custom work, invite customers to request a quote and tell them what information to send.

Yes. A phone number and booking link can support the same action.

Shorten the secondary copy or consider a larger format before shrinking the important details.



At our Vancouver print shop, we can help you choose paper and a finished size that suit the job. Send us your artwork, quantity and deadline.

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