A Sell Sheet Doesn't Need to Be a Brochure

Not every business needs a multi-page brochure. Sometimes, one good page is all you need.

A sell sheet is simply a printed page that introduces a product, explains a service, or gives someone a reason to get in touch.

It's easy to hand out, include with a quote, or leave behind after a meeting.

A Few Ideas for Using a Sell Sheet

Think about what your business could put on one page.

• A contractor could show a few completed projects and the services they offer.

• A local food producer could introduce their products to potential retailers.

• A service company could explain its maintenance packages.

• A wholesaler could highlight a new product with photos, specifications, and pricing.

• A small business could create a simple introduction to include with proposals.

Nothing elaborate. Just useful information that customers can keep and refer to later.

Keep Your Sell Sheet Simple

A standard 8.5 × 11-inch page is a good place to start.

You can print on one side or both. Choose a heavier paper if you want something more substantial, or a lighter stock for larger handouts. Gloss or silk-coated paper works well for photos, while uncoated paper is handy if people need to write on it.

If your prices or products change regularly, you can print smaller batches rather than keeping boxes of outdated material.

One Page, One Purpose

Here's an idea: think about the product or service you find yourself explaining most often.

Could you put that information on a single page, with a good photo, a few useful details, and your contact information?

It doesn't have to be fancy. Sometimes a simple, well-thought-out sheet is exactly what your customer needs.

At CETTEC Printing, we can help you choose the right paper and quantity when you're ready to print.